Starting as a copywriter in 2005 I have since worked in many of Germany’s top ten shops like Grabarz+Partner, thjnk, Kolle Rebbe, Aperto and – most recently – as Executive Creative Director and Unit Lead at DDB Berlin. During my 6 years at IBM iX/Aperto I have developed a deep understanding of everything digital.

I have created Volkswagens most successful international Social Media Campaign of all times, some of Germany's most hated but best remembered campaigns and have won some awards.

Besides being a passionate and infectious creative and a good catalyser of talent, I have great experience in strategic brand work and a good eye for insights and customer needs. I'm also a proud member of the Creativ Club Austria CCA and the Art Directors Club of Europe ADCE.